Philanthropy Journal - Resources Articles

Five steps for launching planned-giving programs

Fri, 14 Nov 2008 13:08:01 -0500

Getting the word out to donors about planned-giving programs can significantly expand opportunities for nonprofits, says Chris McLeod, vice president of the Greater Charlotte Cultural Trust.

Unlocking the mystery of online tools

Fri, 14 Nov 2008 12:56:20 -0500

As online communications gain prominence, nonprofits are in greater need of information about Internet-based donor behavior.

It’s time to embrace ‘branding’

Fri, 14 Nov 2008 10:16:20 -0500

Some nonprofits shy away from corporate terms like ‘branding.’ Consultant Heather Denkmire offers three key ways staff and volunteers can take ownership of good marketing techniques.

New endowment accounting measures

Sun, 09 Nov 2008 10:47:08 -0500

Nonprofit accounting adviser Cindy Bertrand discusses new legislation that may have a significant effect on nonprofit endowments.

Successful fundraising in tough times

Sun, 09 Nov 2008 10:39:55 -0500

By refocusing on existing supporters and telling about your organization’s impact, it’s possible to weather economic storms, says fundraising consultant Gail Perry.

The problem with commission fundraising

Sun, 09 Nov 2008 10:32:31 -0500

Though hiring fundraisers on commission is tempting for nonprofits on a tight budget, it can also erode loyalty and teamwork.

The future is community

Thu, 06 Nov 2008 13:33:52 -0500

A new paradigm is emerging that enables a deeper level of collaboration and a truly transformative way of operating that will have profound impacts.

Creating core marketing messages

Tue, 04 Nov 2008 09:46:47 -0500

Nonprofit mission statements and marketing messages are distinctly different. Consultant Cindy Sink discusses how to unearth and communicate clearly an organization’s core message.

Working with younger affluent donors

Fri, 31 Oct 2008 12:32:24 -0400

They aren’t their parents or grandparents. To engage these donors, nonprofits need to know who they are and how to approach them.

Getting at-risk youth involved

Fri, 31 Oct 2008 12:05:50 -0400

Engaging at-risk youth in service programs, though considered a risky proposition by many nonprofits, can benefit everyone involved.