Philanthropy Journal - Marketing/Communications Articles

It’s time to embrace ‘branding’

Fri, 14 Nov 2008 10:16:20 -0500

Some nonprofits shy away from corporate terms like ‘branding.’ Consultant Heather Denkmire offers three key ways staff and volunteers can take ownership of good marketing techniques.

Creating core marketing messages

Tue, 04 Nov 2008 09:46:47 -0500

Nonprofit mission statements and marketing messages are distinctly different. Consultant Cindy Sink discusses how to unearth and communicate clearly an organization’s core message.

Media relations in an election year

Mon, 20 Oct 2008 11:10:48 -0400

Getting media attention during an election year is not without its challenges. But with a focus on public policy issues, nonprofits can be viewed as experts and garner much needed media attention.

Getting out the right messages about your nonprofit

Fri, 03 Oct 2008 13:32:53 -0400

Marketing expert Hannah Brazee Gregory offers tips on how nonprofits can overcome obstacles and take advantage of what they have that corporations don't.

Getting to know your audience

Fri, 19 Sep 2008 09:27:20 -0400

Knowing where your audience looks for information is a critical step in delivering your nonprofit’s message.

Tips for nonprofit blogs

Mon, 08 Sep 2008 10:12:49 -0400

Online-marketing expert Michael Hoffman provides 11 tips to help ensure your nonprofit makes the most of its blog.

Building a marketing budget

Thu, 14 Aug 2008 13:20:39 -0400

A strategic marketing plan, along with framing marketing as a capacity-building activity, can open up avenues to building a solid marketing budget.

The most important part of a social-media strategy

Mon, 11 Aug 2008 13:59:20 -0400

The most important part of your online social-media strategy is not which social network you choose. Before your organization jumps in, here are some key things to consider.

Great interviews mean great newsletters

Thu, 24 Jul 2008 15:35:23 -0400

The best stories for newsletter articles or news releases come from an organization’s staff, volunteers or clients. Here’s how to interview people like the pros.

Mistakes nonprofits can’t afford to make

Mon, 14 Jul 2008 15:02:29 -0400

Nonprofits are notorious for making some common marketing missteps that can cost them in the long run.