November 21, 2008


Five steps for launching planned-giving programs

Chris McLeod Getting the word out to donors about planned-giving programs can significantly expand opportunities for nonprofits, says Chris McLeod, vice president of the Greater Charlotte Cultural Trust.

Fundraising/Giving

Successful fundraising in tough times

By refocusing on existing supporters and telling about your organization’s impact, it’s possible to weather economic storms, says fundraising consultant Gail Perry.

Management/Leadership

Unlocking the mystery of online tools

As online communications gain prominence, nonprofits are in greater need of information about Internet-based donor behavior.


Marketing/Communications

It’s time to embrace ‘branding’

Some nonprofits shy away from corporate terms like ‘branding.’ Consultant Heather Denkmire offers three key ways staff and volunteers can take ownership of good marketing techniques.

Special Reports

Volunteers and Boards 2008

As the economic crisis continues, the nonprofit sector is managing the twin challenges of rising demand and dwindling resources. This special report looks at the role of volunteers and boards in navigating the crisis.

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